Thursday Aug 17, 2023

Storytelling will never go out of style with West Herford

Join us this week as we speak with West Herford, President and CEO of On Ideas. On Ideas is a branding, PR and change management company with offices in Jacksonville and Sarasota. 

Together, we discuss West’s interesting background in advertising. West started his journey in Paris and London, then came back stateside and worked with companies like Jack Daniels. We chat about lessons learned in navigating the challenges of the pandemic, being “like a duck” and the importance of storytelling.

3 Takeaways

  1. (10:57) Sweat the details
  2. (11:45) Constantly look for “odd ball” opportunities
  3. (16:30) Storytelling is never going to go out of style


(01:00) Tell us about On Ideas

(02:40) You had a thriving work environment, how did you deal with working from home?

(04:20) How did you change and adapt to the new environment?

(07:25) How did you get to FL and into the business?

(10:30) Advertising is very competitive. How do you build a business in a competitive environment?

(13:30) What makes a good leader?

(15:55) What is the future of On Ideas?

(19:20) Mad Men and the advertising industry

(20:52) Hot Seat Questions

Join us every week as we interview business leaders to learn what makes them great, what they look for in growing leaders, and much more.

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