The largest independent coffee roasters in Florida — Kahwa Coffee

This week we are speaking with Kahwa Coffee founders Sarah and Raphael Perrier. Together, we discuss how they got started and challenges they faced as independent roasters. Now that they have established themselves in the market, we chat about the threats they are facing. To end the interview, Kahwa has exciting news of selling 16 franchises in their first year of franchising, when the goal was to sell 5.

3 Takeaways:

1. (04:30) People need to trust your brand.

2. (05:35) Having a popular name behind the brand can create recognition in the industry

3. (08:20) You might have to put effort into defining your culture.

Timestamps:

(00:00) Introducing Kahwa Coffee

(01:30) What led you to start Kahwa Coffee?

(03:30) What were some of the challenges you faced in the beginning?

(06:45) What is your mindset on branding?

(08:05) How do you maintain your culture when growing?

(11:55) How do you use technology to foster better communication?

(15:30) What are the threats you see in the market?

(17:10) Selling more franchises than you expected

(19:20) Hot seat questions

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